Effective PPC Management

PPC Process

1. Keyword Research and Selection: Keyword research is very important in order to find perfect keyword phrase so that you get relevant traffic to your website and make sure that the campaigns are employing the appropriate keywords.


2. Tag Development: I will write custom and unique titles and descriptions for PPC Ad to help maximize click and conversion rates.


3. Landing Page Identification: I identify the best existing page or recommend creating a new landing page based on the keywords.


4. Tracking Code Installation: We will have to install a tracking code on the client site.


5. Network Submission: Once keywords research done and approved then we will upload and submit it to Search Engines' Sponsored and its Network.


6. PPC Account Settings: I can monitor your account on daily basis and give you a detailed information like how much should be spend, which country to target etc to maximize business goals.


7. PPC Monthly Report: I perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.


8. Campaign Improvements: After a month once monthly PPC Camp gain reports made then I see which keywords are performing well and which not based on that we modify title / description and bid adjustments for improvement.